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COO Forum®

Books We Love! 

The COO Forum loves books! We're always reading books ourselves - and recommending them to other operations executives. That being said, we thought we'd start our own recommended book list. So far, the books range from self-improvement, culture, and leadership to strategy, innovation and more! Don't see your favorite business book on the list? Make a suggestion and we can add it!


10x Is Easier Than 2x
​By Dan Sullivan and Dr. Benjamin Hardy
Achieving 10X growth is exponentially easier than striving for 2X growth. Being a 10X entrepreneur is nothing like what most people think. 10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship and purpose. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved.